Upcoming Events

  1. 2018 Minnesota VMA Annual Meeting

    February 15 @ 8:00 am - February 17 @ 5:00 pm
  2. WVC 2018 Annual Conference

    March 4 @ 8:00 am - March 8 @ 5:00 pm
  3. Chicagoland Veterinary Conference 2018

    May 13 @ 8:00 am - May 17 @ 5:00 pm

RSS Latest From Our Blog

  • Paying Off Loans: What Every Veterinarian Needs To Know
    A veterinarian’s main concern is caring for animals. Pet owners, animal lovers, and farmers depend on these specialists to uphold animal health and well-being. Government relies on vets for research into disease, food safety and drugs. The last thing the student or newly-graduated vet wants to think about is paying back loans.  Much like human medical […]
  • The Wonderful World of Wildlife Rehabilitation – Part I
    There’s so much more to being a wildlife rehabilitator than a simple love of wildlife.  Wildlife rehabilitators provide treatment and care to injured, sick or orphaned native species until they are well enough to be released.ResponsibilitiesAccording to the National Wildlife Rehabilitators Association (NWRA), the primary duty of a wildlife rehabilitator is to examine injured wildlife […]
  • Christmas Animals
    As far back as anyone can remember, animals have been a central part of Christmas celebrations.   These animals have been instrumental in the development of the stories of the holiday and date back all the way to the origin and birth of Christianity. The creatures of old—the camel and the owl for example—are not very […]

Veterinary Consult Corner

/Veterinary Consult Corner

“ACCESS” IS BETTER THAN “ASK US”

Positive anything is better than negative nothing.   It isn't difficult to understand why some practices have a dwindling number of clients when access is assessed from the client's viewpoint.  The only thing a veterinary practice has to "sell" is peace of mind to the client; everything else must be allowed to be "bought" by [...]

By | February 7th, 2018|Veterinary Consult Corner|

Internal Marketing

As veterinary medicine evolves (read that to mean "as colleagues open new practices close by"), marketing starts to interest even the most traditional practices.  As a client population is diluted by additional practices pulling clients away from the original facility, the veterinary team must look to increase the value of existing clients, or must start [...]

By | January 2nd, 2018|Veterinary Consult Corner|

Hiring Winners – Hire for Attitude!

There are four steps in the staff procurement process:  attraction, selection, retention, and attrition.  Practices attract potential staff members in different ways, but the applicants come due to a certain set of community and practice values which are perceived; these values are not the topic of this article.  Selection is easier when the appropriate applicants [...]

By | December 18th, 2017|Veterinary Consult Corner|

The Seven Elements of Client Service

Programs designed to improve service to clients have been around since the early 1990s, but most veterinary practices have taken a renewed and more serious interest in these “client-centered” efforts in the past few years when client visits started to drop off.  This is partly due to the 2008-2010 recession, recent studies and industry reports, [...]

By | November 16th, 2017|Veterinary Consult Corner|

Pro-Pay: Unintended Consequences

Let me say from the onset, I am no proponent of pay-for-performance for veterinarians, yet when requested by the practice, I try to meet their desires. When examining a variety of pro-pay, many issues arise that complicate a seemingly straight-forward and intuitive premise: pay should somehow be tied to performance. The pay-for-performance experience, both in [...]

By | November 6th, 2017|Veterinary Consult Corner|

The Urgent Need for Fatigue Management Policies

A veterinary nurse strikes and maims a cyclist – a father of two young children – while driving home from the practice after working a double shift. Another healthcare professional on a graveyard shift in an emergency hospital, falls asleep on the job, and an ICU patient dies after receiving insufficient oxygen. The CDC conducted [...]

By | October 2nd, 2017|Veterinary Consult Corner|

Transparency & Practice Culture; Significant Return on Investment

Many contemporary management approaches call for an increase in transparency in the activities of management and staff; AAHA has followed suit in their Standards. I have found practices opening their P&L to staff (TMI = too much information), as their interpretation of transparency, so that is the reason for this review.   This is a [...]

By | August 31st, 2017|Veterinary Consult Corner|

Selecting a Consultant For Profit and Profitability

With today's intensely populated veterinary medical marketplace, savvy practices look for consultants to solve all their problems and stresses (less than 25% of the practices have used an in-practice, veterinary-specific, consultant).  Recent practice surveys showed an average client transaction (ACT) fee going up by over 20 percent, but the net income brought into the practice [...]

By | August 16th, 2017|Veterinary Consult Corner|

One Size Does Not Fit All!

  As a consultant visiting practices, over 2000 in the past quarter century, I have gotten to see many variances from “normal”, whatever “normal” is for the region and type of practice.  In 2004, the AVMA asked me to be the practice-level spokesperson to roll out the Think Twice For Life program, with a FDAH [...]

By | August 2nd, 2017|Veterinary Consult Corner|

Bonding the Client to Your Practice

In this day of a veterinarian on virtually every corner, the average client has two or more veterinary practices within 15 minutes of their home. It is likely that our better clients even drive past one or two practices just to get to "their veterinarian". It is this type of bond that must be developed [...]

By | July 17th, 2017|Veterinary Consult Corner|
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