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  1. Chicagoland Veterinary Conference 2018

    May 13 @ 8:00 am - May 17 @ 5:00 pm

RSS Latest From Our Blog

  • Stress-Free Moving—Pet Style
    According to University Hospitals of Cleveland, OH, moving ranks in the Top 5 stressful events that we will face.  But moves can be stressful for our pets, too. If you feel anxious, your pet may mirror that emotion and become extra sensitive.  Some pets will absorb their caregivers' emotions: if you feel anxious, they may […]
  • The Whys and Wherefores of Cat Color Changes
    It’s a day like any other day, except that your once cream-colored cat has taken on a brownish tone. Don’t panic, just yet.   Skin and hair color is determined by melanocyte cells in the skin and hair follicles. Those cells produce melanin which in turn produces the color. Remember what you looked like last summer; […]
  • Today - February 20th is National Love Your Pet Day
    Break out the treats.  Head to the pet store.   Visit the local shelter.  Today is National Love Your Pet Day.   The purpose of this holiday is to encourage pet owners to spend some time with their pets and show them the love and affection they deserve.  Dogs, cats, turtles, lizards, fish; it doesn’t matter.  It’s […]

Veterinary Consult Corner

/Veterinary Consult Corner

Building Your Practice Team Flag

As Americans, we often rally around symbolism, we believe in the effectiveness of a logo to establish a community identity.  Most salute the Stars and Stripes.  In California, the “bear” flag flies with pride.  What is the "flag" that flies in your veterinary practice?  What are the pride factors? Why do many Australians think the [...]

By | March 16th, 2018|Veterinary Consult Corner|


Receptionist, secretary, or a client relations specialist, the person(s) at the front desk of a veterinary practice controls the most important business asset: client access.  They have been trained to be the “caring heart” for patients not recently presented by the client; they can talk the walk at a minimum!  Training and nurturing are required! [...]

By | March 6th, 2018|Veterinary Consult Corner|


Positive anything is better than negative nothing.   It isn't difficult to understand why some practices have a dwindling number of clients when access is assessed from the client's viewpoint.  The only thing a veterinary practice has to "sell" is peace of mind to the client; everything else must be allowed to be "bought" by [...]

By | February 7th, 2018|Veterinary Consult Corner|

Internal Marketing

As veterinary medicine evolves (read that to mean "as colleagues open new practices close by"), marketing starts to interest even the most traditional practices.  As a client population is diluted by additional practices pulling clients away from the original facility, the veterinary team must look to increase the value of existing clients, or must start [...]

By | January 2nd, 2018|Veterinary Consult Corner|

Hiring Winners – Hire for Attitude!

There are four steps in the staff procurement process:  attraction, selection, retention, and attrition.  Practices attract potential staff members in different ways, but the applicants come due to a certain set of community and practice values which are perceived; these values are not the topic of this article.  Selection is easier when the appropriate applicants [...]

By | December 18th, 2017|Veterinary Consult Corner|

The Seven Elements of Client Service

Programs designed to improve service to clients have been around since the early 1990s, but most veterinary practices have taken a renewed and more serious interest in these “client-centered” efforts in the past few years when client visits started to drop off.  This is partly due to the 2008-2010 recession, recent studies and industry reports, [...]

By | November 16th, 2017|Veterinary Consult Corner|

Pro-Pay: Unintended Consequences

Let me say from the onset, I am no proponent of pay-for-performance for veterinarians, yet when requested by the practice, I try to meet their desires. When examining a variety of pro-pay, many issues arise that complicate a seemingly straight-forward and intuitive premise: pay should somehow be tied to performance. The pay-for-performance experience, both in [...]

By | November 6th, 2017|Veterinary Consult Corner|

The Urgent Need for Fatigue Management Policies

A veterinary nurse strikes and maims a cyclist – a father of two young children – while driving home from the practice after working a double shift. Another healthcare professional on a graveyard shift in an emergency hospital, falls asleep on the job, and an ICU patient dies after receiving insufficient oxygen. The CDC conducted [...]

By | October 2nd, 2017|Veterinary Consult Corner|

Transparency & Practice Culture; Significant Return on Investment

Many contemporary management approaches call for an increase in transparency in the activities of management and staff; AAHA has followed suit in their Standards. I have found practices opening their P&L to staff (TMI = too much information), as their interpretation of transparency, so that is the reason for this review.   This is a [...]

By | August 31st, 2017|Veterinary Consult Corner|

Selecting a Consultant For Profit and Profitability

With today's intensely populated veterinary medical marketplace, savvy practices look for consultants to solve all their problems and stresses (less than 25% of the practices have used an in-practice, veterinary-specific, consultant).  Recent practice surveys showed an average client transaction (ACT) fee going up by over 20 percent, but the net income brought into the practice [...]

By | August 16th, 2017|Veterinary Consult Corner|
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